DISQUS

Film School Rejects: Watch This: Behind the ‘Why So Serious’ Viral Campaign

  • MrBabyMan · 9 months ago
    I should've know this was 42 Entertainment! I participated in their viral campaigns for 'A.I.: Artificial Intellegence' and Halo 2, and this has all the earmarks of their thorough, engaging, detailed work. Well done, guys.
  • Aleric · 8 months ago
    Very well done. I remember going thru a few of the online clues they had, but if I had known it would have been this intense I would have done even more. I would say that what ever they were paid for their services they got every dollars worth.
  • Craig · 8 months ago
    Viral campaigns will be taking shape even more so in the future. They are a lot less expensive to run and manage and can have huge results.
  • Ryan · 8 months ago
    This is great. I wish this was on the Blu-ray. As a marketing student, this was an incredible campaign.
  • Dana Akins · 6 months ago
    Another ARG you should check out is www.pietheory.com, while not at the scale of Why So Serious?, it is still pretty cool