DISQUS

mike esparza · 2 months ago

i think the evidence is out there for 3d films making more money, i think this weekends cloudy with a chance of meatballs will be a another one.

without the benefits of the 3d screens, a film like this from sony would only garner something in low teens. with the "gimmick" of 3d this film as the potential to add 8 - 9 million easily to its box office total.

when you have avatar coming (which looked amazing on avatar day btw) and other HUGE tentpoles, like the recently announced tron legacy film in 2011, 3D is not only NOT a fad, but with these talents filmakers, along with Sellick and Pixar, we are seeing a medium being ushered in.

these are experiences that can only (for now) be experiences at your local cineplex, which the industry needs now more than ever with the state of the art home systems populating today's homes.

i loved seeing the 3d schlock of the 80's, so maybe i'm just predisposed to like this format, but i've loved just about every 3d film that came out this year. coraline and monsters vs aliens being among my favorites.

sorry to hear that you're not as taken back by it as i am.

djjeffhall · 2 months ago

Hollywood always chases the latest trend. Right now, 3D is that trend. It will be the next big thing until it isn't.

Personally, I couldn't care less. As long as I get to see something projected on a big screen, I'm happy. I gladly pay $6.00 for a 2D matinee in a nice theater. (Plus, I just cannot see things in 3D. It all turns into mush for these poor eyes.)

As for the unwashed masses (Yes, that means you Dr. Abaius. <heh>) I think people will speak more with their wallet. If 3D costs more, theater goers will shy away from it. Traditionally, whatever is cheapest, even if it isn't the "best", is what sells more. Right now, people are looking for inexpensive entertainment and movies fit that bill. (After all, where else can you get a good 2 hours entertainment for less than $10.00?) As the ecconomy recovers and people have more scratch the new X-Box (Or whatever?) game will take precedent. Whatever is left over will be spent on movies. Since the "whatever is left" will dwindle, people will go for the cheap option instead of the "gimick."

ladyofthelake · 2 months ago

Oh 3D is a fad for sure. I don't really care either way about it. It'll die down within the next year or two, then come back in full force ten years later, like 3D always does. It's always popular when it comes back, then it dies out. I've seen 3D come and go so many times. What always happens is they start making everything in 3D, and alot of that is gonna suck, over kill. Hollywood always goes overboard on things that make money, people will get tired eventually. Like all these bad horror movie remakes, one made money, so let's remake them all. It'll die down for sure.

KevinCarr · 2 months ago

The cinephiles of the day said "talkies" were a fad.

Neil Miller · 2 months ago

Talkies are a fad, Kevin. What's wrong with you?

Winnie T · 2 months ago

3D will not become a fad if people stop trying to turn it into a fad. There should probably be a 3D Regulatory Board to control studios from trying to push every movie ever made into 3D - you know like a secret coven or something. Heheh.

Matthew · 2 months ago

What exactly does 3D do for a movie? When the novelty wears off, does it really help tell the story? Does it make it prettier to look at? I believe that representing three demensions on a two-dimensional space makes for a beautiful image - when done properly - and you lose that when you go 3D.

I wouldn't try to predict whether it will last or not, but I can say that I just don't give a damn about 3D.