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I'm much more excited for Hancock now. I loves me some dark superhero drama, and I'm pleasantly surprised that Batman won't be the only moody superhero making an appearance this summer.
I think the best way to do this, and again it would even drive up movie ticket sales, would be to introduce the movie in two different formats for the public eye, one in the PG-13, and the other in the “R†rated version. Both of which would bring in double digits at the box office I’m sure. Making sure that the viewers of the “R†rated version are 18 of age or older, this is paramount, it would be bad press if someone caught a young child viewing the “R†rated version in some theater in the US some where.
I feel this also is a great marketing ploy for the two distinct generations of view.
Aaron D. Hughes
San Lorenzo, CA