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The other question is if this will affect Netflix at all. Will they not be able to ship new releases until 4 weeks after DVDs are released to buy? Not that I use Netflix all that often for new releases, but I think that would hurt more people than Blockbuster. I thought those brick and mortar stores were all slowly dying anyway.
Meh. It wouldn't really affect me, but I'm sure plenty of others will be annoyed.
Also how big is the decline in DVD sales compared to the increase in ticket sales movie studios have been talking about in theaters this year?
As for what will cause consumers to purchase DVD's? This isn't the way to go about it. If someone is planning on purchasing a DVD, they are going to purchase it. Back when I rented movies it was an either/or situation. If I liked the movie enough to buy it, I did. If I was so-so about it, I rented. I cannot recall one instance where I rented a film and then purchased it later. (That might also be a reflection of how often I go to see movies in the theaters as well. I average 40-50 films a year on the big screen. If I'm not interested enough to see it, I can't imagine having interest owning it.)
I think the best solution in getting me to purchase a DVD is by giving my a good and complete package. There are how many different versions of Watchmen available? To damn many if you ask me. Do you want the Best Buy Version, the Amazon version of the Target version, all of which have unique packaging and features? Why not wait for a version that has all of them compiled? (Of course, if sales lag then the elusive "Big Picture" package never materializes. Catch 22)
Also, don't spend time jerking around the customers. I loved Casino Royale, bought the DVD the day it came out. What happens later when Quantum is released? The "Deluxe" version of Casino is released and I feel screwed. Did I purchase Quantun Of Solace when it came out? No. I'll wait for the "Deluxe" packaging. (Yes, I enjoyed Quantum enough to purchase it even if it doesn't hold a candle to Casino Royale.) If I remember that is.
myself, I download more than I buy discs. and by download I mean legally not all this cam crap while the movies are in the theatre. Or I netflix. the home video industry needs a complete overhaul cause they are trying to continue a dying game. Downloads are growing in popularity but the studios aren't working with that market. they are just trying to keep the physical disks going. despite being higher in production costs, creating more trash etc.
I'm sure the studios and other entities involved are doing their own market research (or I hope they are), but this seems like they are trying to create false demand in the marketplace which is usually not good in the long run. Paying more for the privilege of ownership isn't all that new a concept, though. I'm just not sure it works with something like this.
In my oversimplified view of the market, there are two basic types: collectors and casual fans. People who buy a ton of DVDs won't be affected by this because they plan on buying anyway. The casual DVD purchaser also won't be affected by this because they buy movies they like and rent movies they haven't seen. If they are affected, the extra DVD they feel pressured into buying per year probably won't do much for a waning business.
But my real question is how the rental outlets would benefit from this. It seems like it could only hurt them if it worked. In that rare possible world, once people start buying more DVDs, they can loan them to friends or all watch together, cutting down the number of people renting that title. Which brings us back to Jandy's point about piracy. Can't rent it? Don't want to pay 20-30 bucks? Might as well download it!
Check out my sweet collection!
http://osiris3657.dvdaf.com/owned?rc=1
I also have Netflix but don't use it for new releases, mainly older films, TV shows, and documentaries.
I can think of ONE movie in the last year that I bought as soon as it came out, and that was Coraline. And I probably wouldn't have purchased it immediately except my sister gave me money specifically for it for my birthday.
I wrote up all about why I think this is a bad plan on my own site: http://www.onegirlsopinion.net/2009/10/dvd-rent...
2. It won't be hard to wait since I usually have to wait 2-4 weeks to see a new release movie using Netflix so it isn't going to change much.
3. Won't be surprised if illegal downloading goes up slightly thanks to this.