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And it certainly seems like 'more traditional' critics are less likely to use the 'dumb fun' argument. I worked on GI Joe last year, and the things I saw looked like fun.
A critic's job is to weigh the merits of a film, not when or if they were allowed to see it before the general public. Is a review going to be any more insightful if it's published on a Thursday instead of a Friday?
Once I read the good reviews on sites like this, I was 100% in on seeing it. However, I rarely listen to mainstream critics anymore. They tend to only lament the finer points of film, rather than taking into account the entertainment value as well. So am I upset it is not screened for all critics? Not in the least. Most of the critics I care about have seen the film. Those that haven't, I'm not sure I'd trust their oppinions anyway.
That’s a PR way of saying, “Critics didn’t like Transformers 2 but we made a fuck-ton of money off it so fuck you, critics; enjoy your sad little efficiencies and non-existent job security while we snort Bolivian Marching Powder off pert 19 year olds and party in the Bahamas”.
Cool CGI aside, the lame "humour", bad dialogue and bad story (from what the trailers gave away) made this film seem rubbish.
granted, all these things are true of the original show we all grew up with.....but thats the point.
when we were kids we all enjoyed the show for what it was, but ......*we were kids*. looking back on the show now as an adult, we dont remember it like that, we remember it being bad ass.
so when it gets made as a movie today, we expect it to be bad ass, we expect it to be dark, and gritty, and full of ninja/soldier/spy bad assness.
this, i feel, is the same reason that us that grew up with these shows hate transfomers (not *all* of us, but a lot of us)
since it would be us that grew up with the show that would be anticipating it most, we are the 1st to cry bullsh*t when we see a trailer for a film like GI Joe.
We'll see what happens.