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Boiling Point: Too Early to Talk Avatar?
Also, if I'm not mistaken it'll be 9PM in Chicago and 10PM in New York (to acccount for Daylight Savings).
climatic. Rather than having a real rally where someone was preaching support for
batman or getting people to chant for the dark knight, swag (which was cool) was given
out and then they delivered pizza. After which, everyone began to ran as clues that most
of us never saw were given out telling us to go north or south depending on who you
followed. What ensued was a mad dash through upper and lower Wacker drive,
admittedly a great memory despite the end result. People were hoping barriers, jumping
10 -15 feet from upper to lower Wacker and sprinting all out for the next clue or what
we hoped would be something worth our efforts. As would be expected, Chicago's finest
showed up to try to control the crowd of over 200 people and eventually everyone made
their way to the Sears Tower.
This is where things fell apart. A message was left on a radio that someone found, or so
we were told, that said to look north. Everyone did and for an hour plus everyone
watched as a light flickered on and off. No one working the event would give out any
information on whether or not there would be a reason to stay or if the problems would
be fixed. Many disgruntled fans left before the problems were solved and the bat symbol
finally came into view. Do not be fooled by the video on citizensforbatman.org of the
Chicago location, as of 11:15 pm CT it did not look anywhere near as good as it does
currently on the site. Maybe they fixed it even more after I left but after already waiting
for an hour and half at that location as well as having run my ass off through the streets,
I had given up on this poorly executed event.
This viral marketing campaign has easily been one of the most enjoyable experiences I've
had while preparing for the release of a movie and if things had gone as planned tonight,
it would have been cool but not great. The biggest issue was the lack of communication
between the organizers and the fans. I understand not breaking the fourth wall or giving
away too much but when things are not working someone needs to let people know what
is going on.
All that being said, the swag is great and running through the streets of "Gotham" was an
exciting experience. The end result could have been better and considering that we
heard New York went off without a hitch, wouldn't be nice if the real Gotham City of the
film would have gotten a better effort?
HANS ZIMMER and JAMES NEWTON HOWARD
Where: Times Square Virgin Megastore
1540 Broadway
NYC
When: Tuesday July 15 @ 7PM