DISQUS

Film School Rejects: Dark Knight Viral: Citizens for Batman Mobilize

  • Carl · 1 year ago
    That photograph from Chicago, is of the Sears Tower. The coordinates (via Google Maps) shows the location about a block away. SO what's the plan?
  • rei · 1 year ago
    I live 15 minutes away from Sears Tower. I have Cubs tickets for the same time. I AM SO CONFLICTED.
  • Carl · 1 year ago
    If I'm not mistaken, it will most likely be the Batmobile and Batpod. Check the last two tour dates, and the timeframe. Wasn't the vehicles last scene on July 4th in Ohio.

    Also, if I'm not mistaken it'll be 9PM in Chicago and 10PM in New York (to acccount for Daylight Savings).
  • PSUMike · 1 year ago
    I just got back from the Citizens for Batman rally in Chicago and it was very anti-
    climatic. Rather than having a real rally where someone was preaching support for
    batman or getting people to chant for the dark knight, swag (which was cool) was given
    out and then they delivered pizza. After which, everyone began to ran as clues that most
    of us never saw were given out telling us to go north or south depending on who you
    followed. What ensued was a mad dash through upper and lower Wacker drive,
    admittedly a great memory despite the end result. People were hoping barriers, jumping
    10 -15 feet from upper to lower Wacker and sprinting all out for the next clue or what
    we hoped would be something worth our efforts. As would be expected, Chicago's finest
    showed up to try to control the crowd of over 200 people and eventually everyone made
    their way to the Sears Tower.

    This is where things fell apart. A message was left on a radio that someone found, or so
    we were told, that said to look north. Everyone did and for an hour plus everyone
    watched as a light flickered on and off. No one working the event would give out any
    information on whether or not there would be a reason to stay or if the problems would
    be fixed. Many disgruntled fans left before the problems were solved and the bat symbol
    finally came into view. Do not be fooled by the video on citizensforbatman.org of the
    Chicago location, as of 11:15 pm CT it did not look anywhere near as good as it does
    currently on the site. Maybe they fixed it even more after I left but after already waiting
    for an hour and half at that location as well as having run my ass off through the streets,
    I had given up on this poorly executed event.

    This viral marketing campaign has easily been one of the most enjoyable experiences I've
    had while preparing for the release of a movie and if things had gone as planned tonight,
    it would have been cool but not great. The biggest issue was the lack of communication
    between the organizers and the fans. I understand not breaking the fourth wall or giving
    away too much but when things are not working someone needs to let people know what
    is going on.

    All that being said, the swag is great and running through the streets of "Gotham" was an
    exciting experience. The end result could have been better and considering that we
    heard New York went off without a hitch, wouldn't be nice if the real Gotham City of the
    film would have gotten a better effort?
  • mike · 1 year ago
    Meet THE DARK KNIGHT soundtrack composers!!
    HANS ZIMMER and JAMES NEWTON HOWARD
    Where: Times Square Virgin Megastore
    1540 Broadway
    NYC
    When: Tuesday July 15 @ 7PM