DISQUS

Gopher · 5 months ago

Up will pass ST with ease. And I doubt horror films are underperforming because of the weather.

Chris · 5 months ago

Sadly, Drag Me To Hell doesn't have recognition due to it not being a remake, so I'm thinking that's why it didn't click with its intended teenage audience (though, die hard horror/Evil Dead fans turned up in full force for the support). Plus, the TV spots I don't think did a good enough job selling the film (this was also pointed out on several other sites as well). Those who did see it however, got treated to a Hellova time.

I'm hoping that it has legs. Word of mouth has been, for the most part, very positive. Also, I've heard many folks are going to see it again. So based on that, it very well *may* still be in the top 5 next week.

Though, I don't think the improving weather has anything to do with anybody's decisions to skip a film if it interests them. It may have kept away the odd few, but for masses? Nah. If a film catches somebody's fancy, they're gonna see it no matter what it feels like outside. They'll just go to an earlier/later show so they can enjoy the rest of the day. That's what I did.

790 · 5 months ago

Good job Mcg.